inattention blindness

September 2019 Newsletter: Going Back to Safety School

Attitude vs. Behavior Kids are back in school. That means more foot traffic in school zones, more bicyclists on neighborhood streets and more congestion around buses as they stop and start along routes, both in the early-morning and late-afternoon hours. That means it is also a good time to review risks associated with distracted driving. …

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Distraction is Confusion about What Matters Most — Safety

Many distracted driving incidents are the result of personal choices, including cell phone use while behind the wheel, handheld or hands-free. Research indicates distraction persists long after you finish using voice commands to make a call or send a text. Your mind is still on the conversation. Have you heard of inattention blindness?

Awkward or Genius? An Attempt to Thwart Driver Distraction

Today’s distracted driver might not look that much different than yesterday’s. The types of distraction are what continue to increase. Yesterday, it was simply calls and texts. Today, more and more drivers are using in-vehicle technologies to call, text, stay connected to social media, make dinner reservations and order take out. A new study released …

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