The cost? In 2015, an estimated 5,000 lives were lost in drowsy driving-related incidents. The National Highway Traffic Safety Administration says Americans spent $109 billion for fatigue-related fatal and injury crashes, not including property damage.
Our Driving Concern Program Manager Lisa Robinson speaks to issues and concerns all employers face when trying to make their workforce safe on the road:
As the summer months approach, driving habits change and traffic risks change, too. For many employees, day trips, weekend getaways and family vacations become the rule, not the exception.
During this time, safety professionals focus much of their attention on the four D’s of impaired driving – drunk, drugged, distracted and drowsy. Yet, questions invariably crop up involving motorcycle safety issues and motorist awareness.
Q: How do I speak effectively with my workforce about sharing the road? How often is it said by a motorist involved in a fatal crash, “I didn’t see that cyclist until it was too late?” Or how often do you hear a co-worker complaining about a cyclist weaving in and out of traffic or riding between the lanes on the freeway? Or muttering over an antsy cyclist tailgating during rush hour congestion?
The National Safety Council has joined forces with six other traffic safety health advocacy organizations in releasing a new video public service announcement to remind Americans that driving impaired — in any form — is dangerous and preventable.
“An impaired driver is a dangerous driver; we need to be focused on the ‘four D’s’ — drunk, drugged, distracted and drowsy,” said Dr. Mark Rosekind, administrator of the National Highway Traffic Safety Administration.
Jonathan Adkins, executive director of the Governors Highway Safety Association, added, “As the PSA says, ‘in a perfect world, impaired driving wouldn’t exist.’ All impairments are dangerous and preventable. I’m proud to join forces with these partners to remind the public that they hold the keys when it comes to making positive choices behind the wheel.”
If there is one downside to cheaper gas prices and economic recovery, this must be it: The Governors Highway Safety Association reports traffic fatalities have jumped 8.1% during the first half of 2015 as compared to the same period last year.
While the benefits of an improved economy and cheaper gas prices have put more cars back on the road, GHSA points to three driver behaviors that contribute to a majority of fatal incidents, impaired driving, failure to buckle up and excessive speed.