March 2017 Safety Coach: Address Driver Behavior with a Work Challenge

Safety Coach

If you ever have wondered why people say nothing good happens late at night, consider this:

In Texas, more fatal crashes occur between the hours of 9 p.m. and 3 a.m. than at any other time of the day. What about crash frequency during the week? Or in a given month of the year?

Can you guess the three deadliest days on state roads? If you guessed Friday, Saturday and Sunday, you would be correct and you probably would not be surprised. But did you know the month of March is full of madness?

To be clear, this has nothing to do with a crazy finish to an even crazier basketball game. Rather, it has everything to do with spring break and the three leading causes of traffic fatalities – alcohol, distraction and speeding. I see the light bulb going off as you process this information.

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April 2016 Newsletter: Deliver a Consistent Traffic Safety Message to Young & Old Alike

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Our Driving Concern Program Manager Lisa Robinson speaks to issues and concerns all Texas employers face when trying to make their workforce safe on the road:

Question: How often should I discuss traffic safety with my employees? Do I focus my attention on new, less-seasoned employees and drivers? Or more experienced members of my workforce?

Houston Fwy traffic 10 Interstate in Texas USA US
Houston freeway traffic

Answer: Those are great questions and really are the key to developing an effective messaging plan. To find answers, let’s start with this: Working to reinforce positive driving behaviors and to promote a culture of traffic safety are ideals that are increasingly becoming the norm with Texas employers.  Messages should be all-inclusive, recognizing that everyone on occasion can benefit from a refresher on how to safely navigate through intersections or an introduction to backing basics as well as company policies related to backing up. Backing up is one issue most of the employers I have visited with seem to share a concern about.

Let’s look at Texas Department of Transportation statistics: Taking individuals ranging from age 19 to 33, data shows an average of 124.3 drivers were involved in fatal crashes for each age group in 2014. At age 20, the number of drivers in incapacitating injury crashes topped out at 690. For those between the ages of 40-55, the average number of drivers in fatal crashes was 76.6. Lower, but still significant. Still tragic.

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