Data from a study conducted by Cambridge Mobile Telematics involving several hundreds of thousands of drivers shows that phone distraction occurred during 52% of trips that resulted in a crash.
Three more key points from the study:
- On drives that involved a crash, the average duration of distraction was 135 seconds
- Phone distraction lasts for two minutes or more on 20% of drives with distraction and often occurs at high speeds — 29% at speeds exceeding 56 mph
- The worst 10% of distracted drivers are 2.3 times more likely to be in a crash than the average driver and 5.8 times more likely than the best 10% of distracted drivers
The irony is CMT reports phones potentially can make drivers better and roads safer through items such as the analyzation of driver behavior data and follow-up feedback provided via a mobile app. Read the full report: New Data from Cambridge Mobile Telematics Shows Distracted Driving Dangers
— Lisa Robinson is a senior program manager at the National Safety Council