Choose Carefully: ‘Accident’ is a Word for Potty Training

Accidents often occur by chance or without apparent or deliberate cause. Crashes typically are the result of driver error. Incidents involving distracted, drunk, drugged and drowsy driving have led to a surge in crashes across America. All can be linked to behavior choices. Our Driving Concern Senior Program Manager Lisa Robinson suggests you point out that not-so-subtle difference when talking with employees about the importance of traffic safety.

 

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May 2017 Newsletter: Live with Lisa: Make Traffic Safety a Habit at Work with Our New Videos

Our Driving Concern Sr. Program Manager Lisa Robinson speaks to issues and concerns all employers face when trying to make their workforce safe on the road:

Buckle your seat belt, wash your hands. These are examples of healthy habits that easily can be accomplished is less than one minute. You don’t think much about either one because you are in the habit of doing both.

Q: Have you thought about incorporating traffic safety into your regular workplace safety culture in a similar fashion? By making traffic safety a habit?

A: No? Why not? You can reduce risks, prevent injuries and save lives at your organization through your educational efforts. Make it a habit to talk about traffic safety. You don’t have to talk forever. Often, one or two minutes will do. Just make your efforts consistent and ongoing. Include non-verbal messaging, too. Hang posters in the breakroom and on bulletin boards. Affix window-clings in your company vehicles and place our Toilet Tabloids in your bathrooms.

Continue reading May 2017 Newsletter: Live with Lisa: Make Traffic Safety a Habit at Work with Our New Videos

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Distracted Driving: Your Employees Can Protect Themselves & Others

Our Driving Concern Sr. Program Manager Lisa Robinson explains distracted driving is anything that diverts your attention away from the task at hand, driving. Manual distractions: eating, drinking, grooming. Cognitive distractions: talking on your phone (handheld and hands-free) or daydreaming.

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April 2017 Safety Coach: Tips to Protect Pedestrians and Your Bottom Line

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Many factors have contributed to pedestrian traffic fatalities reaching their highest levels in more than two decades, including distracted walking and distracted driving.

Nationwide, the number of pedestrians killed is estimated to have increased by 11% in 2016, according to a report produced by the Governors Highway Safety Association. GHSA data shows 10 states and the District of Columbia had pedestrian fatality rates greater than 2.0 (per 100,000 population) in 2015, including Texas.

In 4 of the 10 largest cities in America, GHSA said pedestrian fatalities inched higher, including Houston (60 to 62) and Dallas (41 to 56).

Continue reading April 2017 Safety Coach: Tips to Protect Pedestrians and Your Bottom Line

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March 2017 Safety Coach: Address Driver Behavior with a Work Challenge

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If you ever have wondered why people say nothing good happens late at night, consider this:

In Texas, more fatal crashes occur between the hours of 9 p.m. and 3 a.m. than at any other time of the day. What about crash frequency during the week? Or in a given month of the year?

Can you guess the three deadliest days on state roads? If you guessed Friday, Saturday and Sunday, you would be correct and you probably would not be surprised. But did you know the month of March is full of madness?

To be clear, this has nothing to do with a crazy finish to an even crazier basketball game. Rather, it has everything to do with spring break and the three leading causes of traffic fatalities – alcohol, distraction and speeding. I see the light bulb going off as you process this information.

Continue reading March 2017 Safety Coach: Address Driver Behavior with a Work Challenge

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March 2017 Newsletter: Identify Risks, Plan for Traffic Safety Solutions & You Can Have Last Laugh


Our Driving Concern Program Manager Lisa Robinson speaks to issues and concerns all employers face when trying to make their workforce safe on the road:

For more than 30 years, comedian David Letterman entertained late-night TV audiences with his Top Ten lists. He poked fun at everybody and everything. And rare was the occasion when viewers didn’t crack a smile.

For Letterman, the zany antics began with his “Top Ten Things That Almost Rhyme with Peas” in September 1985. For me, a top 10 list is a more grounded tool I roll out on occasion when speaking to groups about traffic safety. I use a Letterman-style reverse countdown to highlight why a back-to-basics approach often is best.

Q: Will I catch anyone laughing during one of my talks?

Continue reading March 2017 Newsletter: Identify Risks, Plan for Traffic Safety Solutions & You Can Have Last Laugh

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February 2017 Safety Coach: Don’t Hold Your Breath Waiting for Autonomous Vehicles


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To prepare your workforce for the rollout of partially and fully autonomous vehicles, it would be helpful to share some of what is going on right now in the fast-paced world of motor vehicle development.

Did you know a self-driving 18-wheeler is being tested in San Antonio?

Then, it would be helpful to review some of the safety features that already are commonplace in vehicles on our roads today. It’s a win-win for Texas employers. Traffic safety is one of the best ways to save money and save lives.

Continue reading February 2017 Safety Coach: Don’t Hold Your Breath Waiting for Autonomous Vehicles

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February 2017 Newsletter: Safety & Savings: 2 Reasons for Employers to Fight Driver Distraction

Our Driving Concern Program Manager Lisa Robinson speaks to issues and concerns all employers face when trying to make their workforce safe on the road:

In Arizona, a proposal to ban texting while driving finally could pass in the state legislature this year, according to a report from The Associated Press. What about Texas? In November, Rep. Tom Craddick (Midland) filled a bill to create a traffic violation for smartphone use while driving – the fourth session in a row he has filled such a bill.

Q: Why should Texas employers care?

A: Texas employers are positioned to lead the way in changing driver behavior, and it is in their best interest to do just that. About one-quarter of all traffic crashes today can be attributed to distracted driving, whether it is pulling a burger out of a white paper bag, peeking in the rearview mirror to apply mascara or making use of an electronic device while behind the wheel.

Continue reading February 2017 Newsletter: Safety & Savings: 2 Reasons for Employers to Fight Driver Distraction

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January 2017 Safety Coach: Earn an ‘A’ for Focusing on the Four D’s of Impaired Driving

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Nearly 10 people die every day in crashes on Texas roads. Nearly one-third of those deaths involve a driver who is under the influence of alcohol.

The impact of deadly crashes is felt not only by family members of victims but also by Texas employers. Employers absorb the brunt of costs associated with crashes whether they occur on or off the job.

Nationwide, employers spend more than $6 billion annually on alcohol-involved crashes, according to a report from the Network of Employers for Traffic Safety. And crashes cost employers more than 1.6 million work days each year.

Lost work days = lost production.

What employers need to know is impaired driving is not isolated to alcohol. True, impairment begins with the first drink. True, mental faculties such as judgment are the first to be diminished. This can make it difficult for a driver to reason and respond in an emergency situation.

It is also true taking over-the-counter or prescription medications can put drivers at risk. Safe driving requires comprehension, concentration, coordination and quick reflexes. Drugs (including marijuana) affect all of these skills.

Employers are positioned to be key players in changing driver behavior through efforts in promoting traffic safety. And it is in their best interest to do so because they can save money and save lives.

In 2015, there were 13,616 injury crashes in Texas with 17,011 people sustaining a serious injury, according to data from the Texas Department of Transportation. While many of these injuries are sustained in incidents that occur during the work day or during a driver’s commute to-and-from work, the majority of crashes are of the “off-the-clock” and “off-the-job” variety.

Employers still pay through costs associated with employee benefits, from insurance premiums to workers’ compensation claims. The ideal to share with your employees: An impaired driver is a dangerous driver. And, to earn an “A” on your report card, focus on the “four D’s” – drunk, drugged, drowsy and distracted driving. Let us help with free resources:

Tailgate Talk

Risks of Distraction Weigh Heavily on Your Bottom Line

About 1 in 5 crashes in Texas involves distraction – a form of impaired driving.
Gather your employees for a quick Tailgate Talk and ask: How do you define distracted driving?

When folks are done shouting out their own ideas, share this answer from our Safety Coach cards: Distraction occurs any time you take your:

  • Eyes off the road
  • Hands off the wheel
  • Mind off your primary task, driving safely

Chances are you know somebody who engages in personal grooming while behind the wheel. Or regularly reaches for something to eat. Or manipulates dashboard controls as part of the process of programming a GPS device. All are risky driving behaviors.

Often, drivers who take risks and arrive at their destinations without incident cling to a false belief that they are better drivers than others around them on the road. The reality is they are lucky unsafe drivers.

In 2015, there were 105,783 crashes in Texas that involved distracted driving, up 9.5% from 2014, according to the Texas Department of Transportation. Cell phone use and driver inattention were cited in 396 fatal crashes, 2,324 incapacitating crashes and 10,191 non-incapacitating crashes.

Texas A&M Transportation Institute research indicates reaction times double when drivers are distracted by text messaging. Hands-free technologies often put drivers in a state of cognitive distraction. Potentially unsafe mental distractions can persist for as long as 27 seconds after dialing, changing music or sending a text using voice commands, according to the AAA Foundation for Traffic Safety.

Inattention blindness can cause drivers to miss up to half the information in their driving environment. Our resources are created to help you help others regain their focus:

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January 2017 Newsletter: Change Your Vocabulary: Save the Word ‘Accident’ for Potty Training

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Our Driving Concern Program Manager Lisa Robinson speaks to issues and concerns all employers face when trying to make their workforce safe on the road:

Accident is a word we all use. Most often the connotation is that of, “oops.”Potty training

Q: Do you think “oops” captures the tone and feel of a traffic crash?

A: No? Then, now is the time to change your vocabulary and your messaging at your workplace. “Oops” sounds like what a parent might say to a child who did not quite make it to the bathroom on time during those potty training days.

More than 90% of traffic crashes are the result of driver error – and are preventable. Distracted, drugged, drunk and drowsy driving are some of the issues that have led to a spike in traffic crashes across America. The National Safety Council estimates traffic fatalities rose 9% in the first half of 2016. And that estimate followed on the heels of an 8% increase from 2014 to 2015.

Continue reading January 2017 Newsletter: Change Your Vocabulary: Save the Word ‘Accident’ for Potty Training

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